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Privacy Policy

We are committed to ensuring your privacy is protected.

This privacy policy sets out how Debbie Kneale and Performance Cycling uses and protects any information that you give us when you use this website, contact us and/or buy from us.

Information collected and what it is used for

We collect information/data to help us provide you with the best service.

  • When you send an enquiry, or purchase from us, we collect your contact details so we can respond to you and process your order.
  • When you book a training course with us, we collect additional health and needs information, so we can be sure it is safe for you to participate and we can best meet your needs during the training. For online training we also ask for photographic ID.
  • Via cookies we collect statistical information about pages visited, browser used, country etc so we can see how our site is performing.
  • For our enews, we gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our enews. Our enews has a single click opt out in every email, so you can unsubscribe easily if no longer wanted.

We do not use or share your information with anyone else without your express permission, with the exceptions detailed below which are essential for us to provide the services we do to you.

  • We use a secure third-party email provider to deliver our enews and offers. When you sign up to receive our enews and offers, the information you provide will be transferred to our provider for processing in accordance with their Privacy Policy and Terms. You can unsubscribe from our news/offers any time with one click of the unsubscribe link at the bottom of all email news we send out.
  • We use secure third-party payment providers to take payment. Depending on your payment choice, each provider will process and secure your details in accordance with their Privacy Policy and Terms.
  • We may use a third-party supplier to deliver some of our products direct to you by post. Minimum contact details would be shared with the supplier in this instance, to allow delivery of the order.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How long do we keep data?

Anonymous data with no personal information, we may keep indefinitely, for statistical purposes.
We will only retain personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

You have the right to:

Request access to your personal data (commonly known as a "data subject access request")
Request correction of the personal data that we hold about you.
Request erasure of your personal data where there is no good reason for us continuing to process it.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Last reviewed May 2018. This policy may change and be updated from time to time. Please check back regularly.

Please contact us with any questions